A New Gateway for NFTs


A new NFT launchpad from Animoca Brands Japan is called SORAH. Taking its name from the Japanese word for sky, it aims to support NFT projects by offering a variety of sales channels, loyalty programs, and a platform for artists to market their NFTs.

SORAH by Animoca Brands Japan will not only help with sales but also offer multifaceted support. This includes marketing strategies tailored to the needs of each project. Additionally, the company plans to introduce loyalty programs. These programs will include NFTs that offer users various benefits for using the platform. More details about these features will be announced later.

Animoca Brands Japan aims to make SORAH a Web3 gateway that connects Japan with the global community. By promoting Japanese intellectual property (IP), such as manga and anime, the company hopes to garner global interest. The focus is on developing content in Japan that appeals to a worldwide audience.

Statement from Kensuke Amo

Kensuke Amo, the COO of Animoca Brands Japan, expressed the inspiration behind SORAH. He mentioned that SORAH symbolizes the sky (SORA in Japanese) connecting the world. Animoca Brands Japan has focused on the international growth of Japanese trademarks in the Web3 sector since its founding. The company also supports the development of overseas projects in Japan. By introducing their own platform, they hope to bolster existing initiatives and encourage the widespread use of Web3 technology.

Animoca Brands Japan invites projects interested in selling their NFTs to apply to become primary sellers on SORAH. Projects can apply using the form available at the provided link. This platform offers a significant opportunity for creators to bring their NFTs to a global market.

Final Thoughts

SORAH by Animoca Brands Japan represents a significant step in connecting Japanese culture with the global community through Web3. By supporting NFT projects and providing robust marketing and sales strategies, SORAH aims to become a key player in the NFT space. The platform’s loyalty programs promise additional benefits for users, enhancing the overall experience. More information about these programs will be revealed in the future.



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