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On Wednesday, the Kansas City Cattle Company, known for its premium Wagyu beef products, announced on X (formerly Twitter) its strategic decision to adopt Bitcoin as its primary reserve treasury asset. This decision by the veteran-owned and operated enterprise, celebrated for its world-renowned gourmet uncured all-Wagyu beef hot dog, marks a significant pivot towards financial innovation, motivated by the urgent need to address the eroding purchasing power and rising costs in the industry.
“The Kansas City Cattle Company has now adopted Bitcoin as a primary reserve treasury asset. The debilitating loss in purchasing power combined with the increases in costs in our industry have made this one of our easiest decisions we’ve ever made. Fix the money. Fix the Food,” KC Cattle openly declared.
The announcement has quickly garnered attention from the Bitcoin community, prompting questions about the possibility of accepting BTC for purchases. To this, KC Cattle responded with a promising “Soon,” indicating imminent plans to integrate cryptocurrency into their transaction processes.
When asked about the potential adoption of Lightning Network for faster transactions, KC Cattle thanked the inquirer and reiterated their commitment to adopting the technology “soon,” signaling a forward-thinking approach to enhancing customer service through the Lightning Network.
Why Bitcoin?
The decision to pivot towards Bitcoin was not made lightly. “In our case, it was a few years of research on both Bitcoin and what’s happening in the beef industry. It is our opinion that open sourced communication and open sourced payments will be necessary to escape confiscation of funds like what PayPal did to us,” KC Cattle revealed when discussing the motivations behind their groundbreaking decision.
The “ah HA!” moment for KC Cattle came through a dual realization: the individual understanding of proof of work’s potential and the collective acknowledgment that to challenge the market’s heavyweights, innovative approaches were necessary. This insight is particularly poignant in an industry dominated by four major companies—Tyson, Cargill, National Beef, and JBS—which collectively control 85% of the US beef market.
KC Cattle’s recommendation for businesses looking to embrace Bitcoin underscores the importance of education and engagement with leading Bitcoin-focused platforms. “We recommend becoming a great student of what’s out there from Bitcoin only companies. Check out River, Unchained Com, Swan, Strike. They are all consistently competing on innovation and customer experience so fast for different parts of the Bitcoin standard business,” they advised.
Responding to a suggestion to consider XRP as well, KC Cattle Company differentiated their stance based on their commitment to Bitcoin’s foundational technology. “We have. The Proof of Work consensus protocol is more of a discovery than an invention that cannot be replicated. We also do not align with allocation of ripple resources to Greenpeace USA for intentionally inaccurate reporting. We might know some things about methane,” they explained, highlighting their dedication to informed, principled decisions in their financial practices.
At press time, BTC traded at $65,786.
Featured image from KSHB, chart from TradingView.com
