Rumble’s crypto wallet to use USDT, Bitcoin to ‘monetize creators better than advertisers’

Rumble CEO Chris Pavlovski and Tether CEO Paolo Ardoino highlighted the growing potential of the Rumble Wallet today, suggesting its impact could significantly reshape digital asset adoption among global content creators.

Pavlovski announced via social media that the Rumble Wallet will enable creators to monetize content more efficiently than traditional advertising methods, particularly in international markets.

Tether invested $775 million in Rumble earlier this year, providing substantial momentum to Rumble’s crypto initiatives. Ardoino supported this vision, asserting the wallet will rapidly become one of the world’s most utilized crypto wallets as USDT hits a $144 billion market cap.

Announced in January, Rumble Wallet will facilitate Bitcoin and USDT transactions directly on the platform, supporting payments for subscriptions, tips, and other creator earnings.

Rumble’s broader crypto strategy includes holding Bitcoin as a treasury reserve asset, underscored by its initial Bitcoin purchase in January and planned future acquisitions totaling up to $20 million. This aligns with Pavlovski’s stated strategy of leveraging Bitcoin as an inflationary hedge and signals a deeper commitment to crypto integration at an infrastructural level.

Given Rumble’s recent revenue report of $30.2 million in Q4 2024, marking a 48% year-over-year increase, its crypto pivot appears timely and strategic. Rumble’s monthly active users surged to 68 million, with notable growth within the US and Canadian markets, which saw a sequential increase of 21%.

Reflectively, the implications of these developments raise the question of whether Rumble Wallet’s adoption will successfully indeed influence broader crypto integration within creator economies. Given the wallet’s potential global reach, its success or failure might offer critical insights into crypto acceptance patterns among diverse user demographics.

Rumble creators living in places where access to banking is limited or those who need to frequently transfer funds internationally will likely see huge benefits from stablecoin adoption within the app. Additionally, creators could use Bitcoin to directly receive payments designated for savings while using stablecoin payments for day-to-day expenditure and income.

Most monetized content creators are paid via bank transfers, which can take several days to clear. The funds must then be designated to savings and other personal bank accounts.

By using a crypto wallet for native payments, creators receive settled funds almost instantly in either the hardest asset in the world (Bitcoin) or a tokenized version of the world’s leading fiat currency (USDT.) These funds can then be used immediately.

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